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In late 2020, the leadership team at Uncommon Goods wanted to create products to support the Covid-19 vaccination campaign. They were also aware that the products could be risky - with ongoing disparities in vaccine access, they didn’t want this product to be seen as elitist or tone-deaf.
I was tasked with designing these sensitive products on a tight timeline, and I developed two concepts - a set of masks connecting to our reasons for getting vaccinated, and an enamel pin set with an empowering and unifying message.
For the set of cloth masks, I was inspired by social media posts from healthcare workers who received early vaccinations. I identified emotional reasons for getting vaccinated - like “to keep my community safe”, “for every frontline worker”, and “because I miss you” - and created a repeat pattern with the text in alternating colors. The design creates a colorful striped pattern from a distance, and up close it becomes a touching reminder of what matters most.
For the enamel pin set, I paired an optimistic message with the visual language of Rosie the Riveter - an iconic symbol for uniting with your community to overcome hardship. The imagery also speaks to women’s empowerment, a very popular theme among Uncommon Goods customers. The set was completed with an impactful and expressive packaging card.
These products were thoughtfully designed to express optimism and empower communities. The customer response has been overwhelmingly positive - both products sold out within a few days of launching and have since become best-sellers.
Photography from uncommongoods.com