reading rainbows
branding for lgbtq book club
Primary Logo
Secondary Logo & Submark Logo
because books are better together
I designed a logo & branding package for Reading Rainbows book club. Inspired by the classic PBS show, the client wanted a logo that referenced the original Reading Rainbow logo but felt fresh & new.
I chose a font that felt retro but modern, and kept some of the geometric edges of the original logo. I also incorporated a trans-colored rainbow over the O to make the design more inclusive.
In addition to the primary logo, I created a secondary badge logo and a submark. I also designed a color palette and type for the brand.
