The Great Blue Heron Music Festival

Merch Collection

Design for Great Blue Heron Music Festival t-shirt and merchandise collection, folk art inspired symmetrical artwork featuring a great blue heron, mushrooms, guitar and banjo, flowers, and pond reeds. Image is black, peach, ivory, teal.

Happy heron!

In 2023, the Great Blue Heron Music Festival celebrated 30 years of music & good vibes on their farm in Western NY. To commemorate the milestone, the client wanted fresh merch that reflected all aspects of their business — a folk music festival, an organic mushroom farm, and a top-rated family campground. They were also looking for fun & bold designs that would appeal to the younger generation of festival-goers, while still maintaining consistency with 30 years of previous merchandise designs.

I created a cohesive collection of products including t-shirts, hats, vinyl stickers, embroidered patches, pins, koozies, and anything else you can throw in a merch booth.

The designs I created for the Great Blue Heron were so popular, they sold out of t-shirts on the first night of the festival, and organizers had to rush-order more t-shirts to sell for the remainder of the weekend.